e-HRM Adoption in Moroccan Companies: Determinants, Challenges and Perspectives

Abstract

This article explores the determinants of e-HRM adoption in Moroccan companies by mobilizing a theoretical framework combining several approaches to technology acceptance and diffusion. Through a quantitative study based on structural equation modeling, it highlights the positive influence of various elements such as performance perception, ease of use, social influence and organizational support on the intention to adopt these systems. The analysis also shows that the effective use of e-HRM contributes significantly to the perceived improvement in the efficiency of human resources management processes. However, the study highlights challenges, specific to the Moroccan context, notably with regard to resistance to change and cultural adaptation, which may hinder this digital transformation. These findings offer prospects for optimizing the integration of e-HRM, and suggest avenues for future research, notably through qualitative approaches and longitudinal analyses to better understand the dynamics of adoption of these technologies.