Determinants of Managerial Innovation and their impact on the competitiveness, performance and sustainability of SMFs Moroccan

Abstract

This paper explores the factors influencing managerial innovation and its impact on competitiveness, performance and longevity of small and medium-sized firms(SMFs) in Morocco. Drawing on a constructivist paradigm and methodological approach qualitative, the study uses semi-structured interviews with four business leaders to collect data, which is then analyzed using New Nvivo software.

Three elements keys emerge from the analysis: market orientation, organizational learning and absorption capacity. These components, in synergistic interaction with innovation managerial, contribute to a competitive advantage which positively affects performance and the sustainability of the firm. The study thus underlines the essential role that these variables play in the creation of agile, innovative and resilient businesses.