Social entrepreneurship and sustainable development: Case study of responsible Moroccan companies

Abstract

Nowadays, most markets are saturated and infested with cut-throat competition between companies, where only the most resilient can survive. Every year, companies race to achieve higher sales than in previous years, to outstrip the competition and ensure their survival. However, ecological and social equilibrium is all but forgotten by most of these companies, which are only interested in achieving their sales targets. It is in this context that NGOs and environmental and consumer protection associations have been able to put pressure on companies by asserting the importance of protecting the environment, natural resources and, more generally, the principles of sustainable development. As a result, many companies have designed and integrated CSR approaches into their strategies, to ensure responsible operations that take into account the ecological and social aspects.