EL HAMDAOUI ABDELLAH; FTOUH EL MOSTAFA; BAKHAT MOHCINE. When the SSE communication marketing serves as a promotional tool for tourism development in regional contexts : questions and perspectives in the context of BMK region for a theoretical model. Journal of Economics, Finance and Management (JEFM), [S. l.], v. 4, n. 2, p. 241–254, 2025. DOI: 10.5281/zenodo.15083528. Disponível em: https://journal-efm.fr/index.php/JEFM/article/view/200. Acesso em: 5 oct. 2025.