EL MODNI , R.; EL KABBOURI , M. The Role of AI and Corporate Culture in the Moroccan Banking Sector: Facilitating Change and Organizational Transformation. Journal of Economics, Finance and Management (JEFM), [S. l.], v. 3, n. 1, p. 164–180, 2024. DOI: 10.5281/zenodo.10685075. Disponível em: https://journal-efm.fr/index.php/JEFM/article/view/65. Acesso em: 24 aug. 2025.