EL HAMDAOUI ABDELLAH, FTOUH EL MOSTAFA and BAKHAT MOHCINE (2025) “When the SSE communication marketing serves as a promotional tool for tourism development in regional contexts : questions and perspectives in the context of BMK region for a theoretical model”, Journal of Economics, Finance and Management (JEFM), 4(2), pp. 241–254. doi: 10.5281/zenodo.15083528.