Influence of Sociodemographic Factors on Digital Adoption among Healthcare Professionals in Morocco

Abstract

Despite significant governmental efforts to promote the digitalization of Morocco’s healthcare sector, challenges remain due to sociodemographic factors specific to healthcare professionals. While the global benefits of digital technology adoption are undeniable, its effective implementation requires adaptation to local contexts shaped by human factors. This study investigates whether variables such as gender, professional role, years of experience, workplace setting, and medical specialty influence the use of digital tools in healthcare. A structured questionnaire covering four key dimensions—email communication, telemedicine, social media, and professional websites—was administered to 267 healthcare professionals. Using random sampling, each member of the Rabat delegation had an equal probability of selection. Statistical analyses, including Cronbach’s alpha, ANOVA, Eta-squared, Chi-square, and Cramer’s V, were applied to measure the association between sociodemographic characteristics and digital tool adoption among Moroccan healthcare professionals.