Study on Patients’ Perception of Digital Health Services in Morocco: An Exploratory Analysis

Abstract

This article explores the state of digitalization in healthcare services, emphasizing the results obtained by previous studies in various contexts. The healthcare sector is not exempt from the digitization phenomenon, justified notably by the integration of digital processes and tools. Digital formulas materialize through widespread adoption of telemedicine, e-learning, and information sharing between the pharmaceutical industry, healthcare professionals, and patients. The degree of effectiveness derived from e-health services essentially relies on assessing the satisfaction of the aforementioned stakeholders. However, this phenomenon is generally influenced partly by factors related to the profiles of stakeholders such as sociodemographic parameters or sensitivity towards data confidentiality, and partly by organizational obstacles. Based on these elements, we propose a theoretical model aimed at analyzing the interactions between digital components and patient satisfaction in the healthcare field.